CUTC is Canada's longest and largest undergraduate technology conference. The conference was well-reputed in its prime years from 2011-2013, however it suffered from mediocre attendance in 2015 leading to a negative image amongst students. I sought this opportunity as a challenge to explore how a dying brand could be turned around and revived to its former glory. With a talented and passionate of 25, we are rekindling partnerships with universities, sponsors and speakers and hope to emerge successful from the challenge and bring our vision to life in May 2016.